Catlin Powers: Solar Cooking to Combat Deforestation and Indoor Air Pollution

Catlin Powers: Solar Cooking to Combat Deforestation and Indoor Air Pollution by Adam | May 2, 2016 Facebook Twitter Google+ Buffer Dr. Catlin Powers, a social entrepreneur, is the co-founder and CEO of One Earth Designs, a social enterprise that produces solar cookers. up. The daughter of two teachers, she grew up in many places around the world: Peru, Mexico, China, South Africa, and California. Dr. Powers received her doctorate from Harvard University, holds two solar energy patents, and serves on the technical advisory committee to the International Standards Organization. A Harvard School of Public Health graduate, she went...

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3 Success Tips From TOM’s Founder, Blake Mycoskie

3 Success Tips From TOM’s Founder, Blake Mycoskie by Adam | Apr 28, 2016 Facebook Twitter Google+ Buffer Blake Mycoskie started his first business when he dropped out of college after his sophomore year. The company, EZ Laundry, soon employed more than 40 people, and was generating close to $1 million in sales. Blake sold that company in 1999. He went on to create an outdoor billboard company, co-found a cable network, an online driver’s education service, and a marketing firm specializing in brand development and viral marketing. While in Argentina in 2006, Blake met his future wife. The charity she was involved...

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5 Simple Tips for Effective Networking

5 Simple Tips for Effective Networking by Adam | Apr 23, 2016 Facebook Twitter Google+ Buffer Networking can be intimidating. If you’re a new business owner, the task can seem even more daunting with the added pressure to sell yourself and answer the dreaded “so, what do you do?” question. Learning how to make a notable first impression is essential to growing your business and creating lasting relationships. Effective networking is actually fairly simple, and we’ve put together a short list of tips to kick-start the process for you. 1. Don’t be Afraid to Sell Yourself As much as you don’t want to think of...

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Jeff Skoll’s 5 Secrets to Changing the World

Jeff Skoll’s name is right at the top of the list of most impressive philanthropists of our time, nestled in between Bill Gates and Carlos Slim Helu. Forbes estimates that his total donations to be $1.2 billion, but that’s no serious achievement—not for Skoll, anyway.

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What Jason Grad Learned About Building A Company

What Jason Grad Learned About Building A CompanyApr 8, 2016 Facebook Twitter Google+ Buffer 7:30 AM to 6 PM every day.  Almost 53 hours at a day job each week. Luckily, I only needed 4 or 5 hours of sleep each night, so that I still had 80.5 hours to do what I wanted. Over half of my week was spent solving someone else’s problems, being undervalued and stifled working for someone else. My lack of time and schedule was stopping me from doing what I was called to do. For years, doing what I wanted during those other...

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How to Promote Your Brand with Engaging Storytelling

How to Promote Your Brand with Engaging StorytellingMar 28, 2016 Facebook Twitter Google+ Buffer At the heart of effective brand building will always be engaging storytelling. Consumers will struggle to build affinity with a product or company, but a great story can help solidify certain qualities that the brand represents. Whether it is a commercial, a social media campaign, or a print advertisement, there are ways to use storytelling to convey a strong identity. up. Assuming you already have a business and product to offer, the following storytelling tips can be used to develop your brand. Think About Your...

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5 Traits of a Great Leader From Richard Branson [video]

We all have life experiences. Some reflect failures and some are successes. If you’re an aspiring social or business entrepreneur you have probably heard that you should surround yourself with people that do what you want to do and can lift you up. Why not take a page or two out of successful entrepreneur Richard Branson’s playbook? His list of accomplishments is nothing to sneeze at. Now we might not all go on to create the next Virgin Records or Airline but we can learn an awful lot from a person who’s walked that path. Whether you have heard...

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How to Quickly Write an Effective Content Marketing Strategy

How to Quickly Write an Effective Content Marketing Strategy by Adam | Mar 7, 2016 Facebook Twitter Google+ Buffer All business owners should have a content marketing strategy to make sure they get the most out of their content. Those who have a written content marketing strategy are more likely to find content marketing effective for their businesses, have less content-related stress thanks to knowing what they will do and when they’ll do it, and have a clear idea of what their ROI is. To put it simply, if you don’t have a content marketing strategy, you’re writing in...

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