Exclusive interview about expanding your online network with marketing expert, Neil Patel.

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If you are one of the savvy ones trying to build a successful online business, chances are you have heard of the term SEO and need to expand your online network. But, if you are only starting out in Internet marketing, SEO is a term that can easily intimidate you.

For online marketing guru, Neil Patel, SEO (Search Engine Optimization) should not be a stressful topic. While it is important to grow your online presence, it shouldn’t take so much of your time.

Focus on the Content

When it comes to expanding your online network content plays a big part. Neil is more concerned about producing great content than trying to figure out SEO for his site. He wants his followers to get a lot of value from him and not be bombarded with keyword-laden content that don’t make sense.

For newbies in Internet marketing, there is a lot of free information available but not all of them are helpful. Because of this, Neil devotes a good amount of time writing content that will help make your tasks less daunting.

Sure, there will be a lot of confusion when you’re setting up your online business, but with proper guidance you’ll be able to figure it out in no time.

#12: How to Build Premium Quality Backlinks to Boost Rankings

Video by Growth Everywhere

Build Links

Aside from great content, Neil also stresses on the importance of building links. No matter how valuable your content is, if no one reads it, all your efforts are wasted.

So how do you bring traffic to your site, increase subscribers and improve your business?

Neil’s advice is to reach out to influencers and people of authority on your topic. You can be bold and message them and ask them to share your article to their sites if they find it interesting. Don’t put pressure on them. Just ask nicely.

Even if they decline for whatever reason, you are able to introduce yourself and gain a bit of exposure. You can always ask again and perhaps next time, they will be able to share your content and link back to you. Watch your traffic grow when that happens.

“Create content that teaches. You can’t give up. You need to be consistently awesome.”

Use Online Tools

There are some online tools you can use if you want to see who links to your competitor URLs. Sites like ahrefs.com allows you to check on who links to what website so you can do some outreach of your own.

Take advantage of social media sites like Twitter and Facebook, they can also bring a lot of traffic to your site if you know how to use them well.

There are a lot more ways to improve your online presence and Neil is generous enough to share valuable content in his site neilpatel.com

While you can spend a lot of time learning about SEO and Internet marketing, nothing beats learning while doing. Results can only be achieved if you act on your goals.

Keep on pressing on and don’t give up. Like Neil Patel, his perseverance and dedication to his craft led him to be one of the most successful online entrepreneurs in the world.

Who knows, you could be next.

Change Creator Magazine Issue #5 with Neil Patel.