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Publisher’s Note

Scaling Up

Marketing is always evolving as technology and human habits change.

However, what doesn’t change is the need that anyone running a meaningful social enterprise, business or organization has to build awareness of their solution.

Some people figure out how to get 10,000 people on their email list in just one week. Others can’t get 10,000 in one year or even two years, maybe ever.

There are many ways to build awareness and scale a business.

Neil Patel is an online marketing superstar who we reached out to chat with for this special issue to talk about building traffic and awareness.

The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

He’s built multiple successful businesses like Hello Bar, Crazy Egg, and Quick Sprout. Driving traffic with low budgets by mastering SEO and it has been working quite well.

In this issue we focus on marketing and hope to give you some tools and instruction that will help you build awareness of your work and scale your business up.

For social entrepreneurs, that means positively impacting more lives.

Make a Difference. Go big!

Adam

Inside This Edition

MARKETING
Are You Making These Common SEO Mistakes?
Discover some common SEO mistakes so you can get better rankings

CASE STUDIES
Scaling Social Entrepreneurship
3 social innovators pioneering scalable solutions

APP HIGHLIGHTS
7 Must-Have Free Android Apps for SEO on the Go
Putting SEO data and tracking at your fingertips anytime, anywhere

PERSONAL & BUSINESS DEVELOPMENT
Change from the Inside Out – Moment of Obligation (Part 2)
Why understanding your underlying motifs and the values is so important, with Geraldine Hepp

MIND. BODY. SUCCESS.
5 Tips To Stay Sharp, Active, and Ready to Take On the Day
Practical health tips to keep your mind sharp and energy high

INTERVIEW: Neil Patel
Building Traffic and Dreams
Advice from the online marketing guru himself

INFOGRAPHIC
The Power of SEO
Quick tips to help you reach your marketing goals

MARKETING
How to Create Free Gifts That Build Subscribers!
Learn how to build your freebie – carrot – gift with entrepreneur

INTERVIEW: Tim Berry
Say Less and Raise More
Entrepreneur and Angel Investor Tim Berry Shares His Secrets on Pitches, Business Plans, and Raising Capital

TECH TRENDS
3 Major Tech Trends: Stay Ahead of The Competition and Build Engagement
Speed up your daily operations with these must-have tech trends