Category: Development

5 Simple Tips for Effective Networking

Facebook Twitter Google+ Buffer Networking can be intimidating. If you’re a new business owner, the task can seem even more daunting with the added pressure to sell yourself and answer the dreaded “so, what do you do?” question. Learning how to make a notable first impression is essential to growing your business and creating lasting relationships. Effective networking is actually fairly simple, and we’ve put together a short list of tips to kick-start the process for you. 1. Don’t be Afraid to Sell Yourself As much as you don’t want to think of yourself as a salesman, having the confidence to self promote is absolutely...

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What Jason Grad Learned About Building A Company

Facebook Twitter Google+ Buffer 7:30 AM to 6 PM every day.  Almost 53 hours at a day job each week. Luckily, I only needed 4 or 5 hours of sleep each night, so that I still had 80.5 hours to do what I wanted. Over half of my week was spent solving someone else’s problems, being undervalued and stifled working for someone else. My lack of time and schedule was stopping me from doing what I was called to do. For years, doing what I wanted during those other hours usually meant working on something else. I had been...

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How to Promote Your Brand with Engaging Storytelling

Facebook Twitter Google+ Buffer At the heart of effective brand building will always be engaging storytelling. Consumers will struggle to build affinity with a product or company, but a great story can help solidify certain qualities that the brand represents. Whether it is a commercial, a social media campaign, or a print advertisement, there are ways to use storytelling to convey a strong identity. up. Assuming you already have a business and product to offer, the following storytelling tips can be used to develop your brand. Think About Your Hook A good story will contain a hook that draws...

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How to Quickly Write an Effective Content Marketing Strategy

Facebook Twitter Google+ Buffer All business owners should have a content marketing strategy to make sure they get the most out of their content. Those who have a written content marketing strategy are more likely to find content marketing effective for their businesses, have less content-related stress thanks to knowing what they will do and when they’ll do it, and have a clear idea of what their ROI is. To put it simply, if you don’t have a content marketing strategy, you’re writing in the dark. What holds most business owners back from writing a content marketing plan is...

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