Category: Getting Started

What Jason Grad Learned About Building A Company

Facebook Twitter Google+ Buffer 7:30 AM to 6 PM every day.  Almost 53 hours at a day job each week. Luckily, I only needed 4 or 5 hours of sleep each night, so that I still had 80.5 hours to do what I wanted. Over half of my week was spent solving someone else’s problems, being undervalued and stifled working for someone else. My lack of time and schedule was stopping me from doing what I was called to do. For years, doing what I wanted during those other hours usually meant working on something else. I had been...

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5 Traits of a Great Leader From Richard Branson [video]

We all have life experiences. Some reflect failures and some are successes. If you’re an aspiring social or business entrepreneur you have probably heard that you should surround yourself with people that do what you want to do and can lift you up. Why not take a page or two out of successful entrepreneur Richard Branson’s playbook? His list of accomplishments is nothing to sneeze at. Now we might not all go on to create the next Virgin Records or Airline but we can learn an awful lot from a person who’s walked that path. Whether you have heard...

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Start Defining Your Target Audience With These 10 Questions

Facebook Twitter Google+ Buffer The very first step in any communication or marketing strategy is defining your target audience so you can tailor your message or pitch appropriately. For businesses, this is usually your typical potential buyers of a product or service. For a nonprofit, it could be potential clients for a program, volunteers for an initiative, advocates to spread a message, or donors to support a cause. One of the biggest mistakes that budding personal branders make is trying to appeal to everyone. Think about the game of darts: You have to aim in order to hit the board. If you don’t have a dart...

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